Operations
Autumn is a critical time for planning next year's marketing budget. This article integrates CoStar market forecasts and Apartments.com survey data to offer multifamily marketers 5 tips: understand market conditions (2027 supply is expected to decline by 24%, with vacancy rates projected between 8.8% and 8.4%), monitor competitors' advertising strategies (44% are increasing budgets), understand tenant expectations (85% use rental websites), plan for the future of search (41% trust AI recommendations), and rely on industry partner support.
Arizona Attorney General Kris Mayes sued the owners and managers of three affiliated apartment complexes in Tucson, Arizona, for failing to supply residents with adequate air conditioning, among other alleged patterns of neglect. The lawsuit, filed Aug. 7, highlights indoor temperatures reaching 98.9 degrees Fahrenheit during triple-digit heatwaves. Mayes and State Sen. Lauren Kuby have also introduced legislation to cap indoor temperatures at 82 degrees Fahrenheit for rental housing.